Cyprus-Forum.com

[supporttheunderdog]

I note that Yiayia is promoting the American owned Krafts brand "Athenos",-

as for YiaYia

Even before the ad airs, the campaign — aimed at going viral — is raising eyebrows for its saucy language and stereotypes of Greek culture.
"These commercials are not appropriate from a Greek perspective," says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled.

[url]http://usatoday30.usatoday.com/money/advertising/2011-02-28-profanegranny28_st_n.htm
[/url]

They previously held A "Get Real" give away campaign.......

.......No comment,

[kurupetos]

Athenos is garbage.

[GreekIslandGirl]

I've never had Athenos products - but the quintessential Yiayia is great as a vehicle for poking fun at cultural stereotypes of the American (Western) way of life. It's a great eye-opener for Americans to have their values questioned and I think the advertisers have been very clever.

[wyoming cowboy]

What are you saying Mrs GIG? That we here in America, the land of the free and the brave, do not have any worthwhile values? We spread our American values throughout the world every day. Many foreigners have had a thick vanilla milk shake at Mcdonald's or had a pizza delivered from Dominoes or watched a full season of "Sex in the City"....The world cant get enough of America.... and Justin Biber/Beaver...

[GreekIslandGirl]

What are you saying Mrs GIG? That we here in America, the land of the free and the brave, do not have any worthwhile values? We spread our American values throughout the world every day. Many foreigners have had a thick vanilla milk shake at Mcdonald's or had a pizza delivered from Dominoes or watched a full season of "Sex in the City"....The world cant get enough of America.... and Justin Biber/Beaver...

As I said, it doesn't do the parochial Americans any harm to have their values questioned every now and again. Back to basics. And, if anyone's going to question American values, it has to be the Greeks, doesn't it?

[wyoming cowboy]

I dont think Americans are easy to define, there are so many different types. The ads are catchy because it stresses simplicity and in this bad economy it works. I got a catchy ad for yiayia, she takes her "bastouni" and beats her derelict son in law over the head, while he is eating Athenos feta....that would be catchy for me....

[supporttheunderdog]

What are you saying Mrs GIG? That we here in America, the land of the free and the brave, do not have any worthwhile values? We spread our American values throughout the world every day. Many foreigners have had a thick vanilla milk shake at Mcdonald's or had a pizza delivered from Dominoes or watched a full season of "Sex in the City"....The world cant get enough of America.... and Justin Biber/Beaver...

As I said, it doesn't do the parochial Americans any harm to have their values questioned every now and again

agreed

Back to basics. And, if anyone's going to question American values, it has to be the Greeks, doesn't it?

not necassarily - and I am not saying Greeks cannot crriticise American values (where some oneonce said the Phrase "Truth, Justice and the American way of life" was an oxymoron) but that others have a right to crticises them too -

[wyoming cowboy]

Greeks can criticize American values as well as anyone else, but what exactly is being criticized through these commercials?

i see them as being funny not critical

[GreekIslandGirl]

Yes, they lightheartedly poke fun at American values like dressing scantily. As such, they make us question attitudes and what we take for granted. It's more of a generational thing I suppose. It's stud who thinks they should be criticised.

[wyoming cowboy]

i remember a time in Cyprus when girls could not go out with shorts or couldnt go out at night without a chaperone, until.......the Swedish girls started coming to Cyprus and taking their tops off at the beach....and then values began to change in Cyprus....maybe we shouldnt blame the Americans for everything but place some blame on the Swedes too.....