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Postby Paul ZKTV » Tue Jan 10, 2017 8:09 am

This is the new logo that buyers of Ultra HD TVs

The new logo, from Eurofins Digital Testing shows that the TV can handle High Dymanic Range (HDR) in addition to Ultra HD. The current BBC iPlayer UHD trial of Planet Earth II uses HDR technology, but as is often the case when new technologies develop, some early Ultra HD TVs can't support HDR.

Unveiled at this week's Consumer Electronics Show (CES) in Las Vegas, this logo is designed to ensure that the latest generation of UHD HDR screens are easily recognisable.

The logo will identify all qualifying equipment capable of delivering the extended contrast range and colours essential for HDR and wide colour gamut (WCG), as well as ensuring that the full potential of UHD is met. According to the reports from Las Vegas, many manufacturers are interested in the logo scheme.

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