Cyprus-Forum.com

[Lordo]

This is going to be very interesting document to look at

PREFACE 3
CHAPTER 1: 25 RULES FOR EFFECTIVE COMMUNICATION 4
CHAPTER 2: A GLOSSARY OF WORDS THAT WORK 19
CHAPTER 3: HOW TO TALK ABOUT PALESTINIAN SELF GOVERNMENT &
PROSPERITY 21
CHAPTER 4: ISOLATING IRAN-BACKED HAMAS AS AN OBSTACLE TO PEACE 33
CHAPTER 5: THE LANGUAGE OF TACKLING A NUCLEAR IRAN 39
CHAPTER 6: GAZA: ISRAEL’S RIGHT TO SELF DEFENSE AND DEFENSIBLE
BORDERS 45
CHAPTER 7: PEACE: THE CENTRAL MESSAGE 59
CHAPTER 8: SETTLEMENTS 62
CHAPTER 9: JERUSALEM 65
CHAPTER 10: LOAN GUARANTEES & MILITARY AID 67
CHAPTER 11: THE SECURITY FENCE & CHECKPOINTS 69
CHAPTER 12: THE RIGHT OF RETURN = THE RIGHT OF CONFISCATION 75
CHAPTER 13: THE UNITED NATIONS 80
CHAPTER 14: TALKING ABOUT ARAB-ISRAELIS 83
CHAPTER 15: TALKING ABOUT CHILDREN AND THE CULTURE OF HATE 84
CHAPTER 16: LESSONS TO LEARN FROM PRESIDENT OBAMA’S LANGUAGE 87
CHAPTER 17: TALKING TO THE AMERICAN LEFT 90
CHAPTER 18: ISRAEL ON CAMPUS COMMUNICATIONS 99
APPENDIX I: THE TOUGHEST QUESTIONS 103
APPENDIX II: THE HAMAS COVENANT 107
APPENDIX III: IMPORTANT FACTS 108
APPENDIX IV: POSTERS THAT WORK 112

The rest to follow

[Lordo]

PREFACE
A PERSONAL MESSAGE FROM THE AUTHOR
I wrote my first Language Dictionary for The Israel Project in 2003. Since that time, Israel has
had three Prime Ministers, several stalled peace initiatives, found itself the victim of attack from its northern and southern borders, and has suffered greatly in the court of public opinion.
On the other hand, the daily suicide bombings have stopped, and Hamas & Hezbollah have
shown themselves to be the brutal terrorist organizations that Israel has warned about. The more things change, the more they stay the same.
All of the material in this document is new or updated based on research conducted in 2008 and
2009. Some of the language will be familiar; most of the “Words That Work” boxes come from Israeli representatives and spokespeople. But, the polling, strategic recommendations and guidance are all based on the current situation. I hope that advocates for Israel will benefit from the massive amount of work that went into the creation of this booklet. I also hope that this will be the last Israel Language Dictionary I ever have to craft.

And remember, it’s not what you say that counts. It’s what people hear.

Dr. Frank Luntz April 2009

FROM THE ISRAEL PROJECT
On behalf of our board and team, we offer this guide to visionary leaders who are on the front lines of fighting the media war for Israel. We want you to succeed in winning the hearts and minds of the public. We know that when you achieve your mission that you are helping both Israel and our global Jewish family. Thus, we offer these words with our sincerest wishes for your every success. May your words help bring peace and security to Israel and the Jewish people!

Sincerely,
Jennifer Laszlo Mizrahi
Founder & President
www.theisraelproject.org

[repulsewarrior]

...your link does not work.

[Londonrake]

...your link does not work.

I wouldn't worry about it.

[Lordo]

...your link does not work.

That is not my link RW that is their link. This is from a Jewish document in a PDF format, and I shall be posting every single page on here. I will also try to find out where the original sits.

They certainly existed and published this document.

2009 Global Language Dictionary
The Israel Project commissioned a study by Frank Luntz who ran polls and focus groups to determine the best language to use to promote Israeli settlements to the American public.[18] The study was marked, "Not for distribution or publication" and was leaked to Newsweek online. It recommends being positive, framing the issue as being about peace not settlements, noting that religious, ownership and "scapegoat" arguments failed to sway listeners and that Arab housing is being demolished in East Jerusalem because it fails to meet the building code. One of the boldest statements in the guide is "Israel is so rich and so strong that they fail to see why it is necessary for armored tanks to shoot at unarmed kids" para (3) page 90. The study states that "public opinion is hostile to the settlements—even among supporters of Israel" so instead of dwelling on settlements one should always talk positively and focus on past peace achievement.[

You our mushrooms love this sort of thing.

https://en.wikipedia.org/wiki/The_Israel_Project

[Lordo]

CHAPTER 1:
THE 25 RULES FOR EFFECTIVE COMMUNICATION
This manual will provide you with many specific words and phrases to help you
communicate effectively in support of Israel.
But what is the big picture? What are some
general guidelines that can help you in your future efforts?
Here are the 25 points that matter
most:
1) Persuadables won’t care how much you know until they know how much you care.
Show Empathy for BOTH sides! The goal of pro-Israel communications is not simply
to make people who already love Israel feel good about that decision. The goal is to win
new hearts and minds for Israel without losing the support Israel already has. To do this
you have to understand that the frame from which most Americans view Israel is one of
“cycle of violence that has been going on for thousands of years.” Thus, you have to
disarm them from their suspicions before they will be open to learning new facts about
Israel.
The first step to winning trust and friends for Israel is showing that you care about peace
for BOTH Israelis and Palestinians and, in particular, a better future for every child.
Indeed, the sequence of your conversation is critical and you must start with empathy for
BOTH sides first. Open your conversation with strong proven messages such as:
“Israel is committed to a better future for everyone – Israelis and Palestinians
alike. Israel wants the pain and suffering to end, and is committed to working
with the Palestinians toward a peaceful, diplomatic solution where both sides can
have a better future. Let this be a time of hope and opportunity for both the
Israeli and the Palestinian people.”
Use Empathy: Even the toughest questions can be turned around if you are willing to
accept the notion that the other side has at least some validity. If you begin your response
with “I understand and I sympathize with those who…” you are already building the
credibility you will need for your audience to empathize and agree with you.
Indeed, if the heart of your communications is a chorus of finger pointing of “Israel
is right, they are wrong” then you will lose more support for Israel than you will
gain. Some people who ALREADY support Israel may nod their heads and say “way to
go,” but people who are not already supportive of Israel will be turned off.

[Lordo]

2) Explain your principles. All too often both Arab and Israeli spokespeople go right into
an attack against the other, and virtually no one on either side explains the principles
behind their actions. Americans respond much better to facts, actions, and results
when they know why—not just how. For example, why is there a security fence?
Because more than 250 times terrorists have come through that area killing innocent
people. Israel is forced to defend its citizens from terrorism, and the fence is a part of this
defense.
“As a matter of principle, we believe that it is a basic right of children to be
raised without hate. We ask the Palestinian leadership to end the culture of hate
in Palestinian schools, 300 of which are named for suicide bombers.
Palestinian leaders should take textbooks out of classrooms that show maps of
the Middle East without Israel and that glorify terrorism.”
“As a matter of principle, children should not be raised to want to kill others or
themselves. Yet, day after day, Palestinian leadership pushes a culture of hate
that encourages even small children to become suicide bombers. Iran-backed
Hamas’s public television in Gaza uses Sesame Street–type programming to
glorify suicide bombers.
As a matter of principle, no child should be abused in such a way. Palestinian
children deserve better.”

[Lordo]

3) Clearly differentiate between the Palestinian people and Hamas. There is an
immediate and clear distinction between the empathy Americans feel for the Palestinians and the scorn they direct at Palestinian leadership. Hamas is a terrorist organization –Americans get that already. But if it sounds like you are attacking the Palestinian people (even though they elected Hamas) rather than their leadership, you will lose public support. Right now, many Americans sympathize with the plight of the Palestinians, and that sympathy will increase if you fail to differentiate the people from their leaders.

WORDS THAT WORK
We know that the Palestinians deserve leaders who will care about the well being of their people, and who do not simply take hundreds of millions of dollars in assistance from America and Europe, put them in Swiss bank accounts, and use them to support terror instead of peace. The Palestinians need books, not bombs. They want roads, not rockets.”
MORE WORDS THAT WORK
“The obstacles on the road to a peaceful and prosperous Middle East are many.
Israel recognizes that peace is made with one’s adversaries, not with one’s friends. But peace can only be made with adversaries who want to make peace with you. Terrorist organizations like Iran-backed Hezbollah, Hamas, and Islamic Jihad are, by definition, opposed to peaceful co-existence, and determined to prevent reconciliation. I ask you, how do you negotiate with those who want you dead?”

World view is especially important to the Left as they see a world where basically all people are good and with education and communication we can all get along. This is stark contrast to most conservatives who believe that there are good people (i.e. Israel) and bad people (i.e. Iran) and that good people need to be protected from the bad people

The most effective way to build support for Israel is to talk about “working toward a lasting peace” that “respects the rights of everyone in the region.” Notice there is no explicit mention of either Israel or the Palestinians. To much of the Left, both sides are equally at fault, and because the Israelis are more powerful, sophisticated and Western, it is they who should compromise first

[Lordo]

I wonder how this will be viewed now that the Keneset has voted never to accept a two state solution. The myths they have created around the world is beginning to unravel.

Israeli lawmakers have voted to back Prime Minister Benjamin Netanyahu’s rejection of any “unilateral” recognition of a Palestinian state as international calls have grown for the revival of Palestinian statehood negotiations.

Wednesday’s symbolic declaration, issued during Israel’s war on Gaza, also received backing from members of the opposition with 99 of 120 lawmakers voting in support, a Knesset spokesperson said.

Israel is truly fucked up.

[Lordo]

Now this is very interesting.

4) There is NEVER, EVER, any justification for the deliberate slaughter of innocent
women and children. NEVER. The primary Palestinian public relations goal is to
demonstrate that the so-called “hopelessness of the oppressed Palestinians” is what
causes them to go out and kill children. This must be challenged immediately,
aggressively, and directly.
“We may disagree about politics and we may disagree about economics. But
there is one fundamental principle that all peoples from all parts of the globe will
agree on: civilized people do not target innocent women and children for death.”

I suppose carpet bombing and killing 15,000 children is not deliberate.